About Us

White Rabbit was founded in 1988 by a team with a passion for garage organization and a desire to help neighbors convert their garages into usable space. As one of the first businesses in the Chicago area focusing on garage storage, we quickly developed an outstanding reputation for customer service and quality. That reputation is the standard by which garage organization and flooring companies measure themselves today.

White Rabbit initially focused solely on garage storage systems. We have since expanded our reputation for excellence into basement organization, garage and basement floors, mud rooms and commercial floors across Chicagoland and Southeast Wisconsin. Our high-quality garage cabinets, storage shelves, racks and floor coatings will tame even the most unorganized spaces creating a highly efficient, practical and visually appealing place.

White Rabbit Home Improvement is a private company, not a franchise, that spends every day delivering customer satisfaction from the consultation through the installation. For the past 32+ years, our best marketing is the referrals we receive on a weekly basis from friends and neighbors of our clients. In addition to our thousands of satisfied patrons our employees are the backbone that has allowed White Rabbit to maintain our excellent reputation over those 32+ years. We all understand the importance of treating people with respect and delivering a quality product.

The White Rabbit team has designed over 20,000 spaces and assisted thousands of families across Chicagoland and Southeast Wisconsin with organizing and upgrading their homes and businesses. Let us help you better utilize space, save time and improve the value of your property by contacting us for an initial complimentary consultation.


Years in Business




Floors Installed


Customer Rated

Our Process

Request a Free Consultation

Using our contact form, request a free in-home consultation with one of our sales consultants.

Design the Space

Our Sales Consultant will come to your home, review your space, work with you to develop a new design, and provide you an estimate.

Install the Floors, Cabinets, and Organizers

Our expert installers will prep the space, install and test the product, and be out of your hair within 48 hours.


Enjoy the utility of this new space in your home.

White Rabbit has been helping Chicagoland and Milwaukee area homeowners transform their garages and  basements for over 30 years. With thousands of happy customers throughout the region, you can have peace of mind knowing that you are working with one of the area’s most respected home services contractor.

Schedule your no-hassle in-home consultation today and see what the White Rabbit magic is all about!